Hey, I’m Kax.

I help aspiring and new leaders become the authentic, confident, and strategic Leaders in Tech they envision themselves to be.
How can I help you?
I’ve been in your shoes.
I’ve been both a Product Manager and a Product Leader so I also know how much fun working in the tech space can be.
How rewarding it can be when what we’ve worked so hard on is changing people's lives. And how fulfilling it can be to help the people we work with be successful in their roles.
Sometimes I think that it’s the best job in the world!
But there are always two sides to a coin. So I also know how challenging and frustrating it can get to build a product and an organization when you don’t feel confident about the tools and skills that you have.
Having somebody in your corner who can help you identify the right strategies and practical approaches that you can use to solve your challenges while also working with you to discover and develop your leadership foundations can be a game changer.
And I’d love to be that person for you!

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11 years of Product Management and Leadership experience
from 0 to 1 startups to 5000+ people multinational tech organizations
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100+ Women in Tech Coached and Mentored
supporting experienced product managers through 1:1 coaching and group coaching.
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Co-Founder of Magical Audios
supporting women worldwide with their well-being through guided self-hypnosis programs
What others have to say
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Chiara, Founder
Working with Kax has been such a powerful experience. She has an incredible way of guiding me through my stories and she helps me dig deep to uncover answers I didn’t even realize I already have.
She helps me see what’s already inside me by holding up a mirror to my thoughts and behaviors without sugarcoating anything and yet they still feel thoughtful and encouraging - helping me step back and see the bigger picture, encouraging me to identify what really matters. and that has been so empowering.
On top of that, she’s my biggest cheerleader.
She’s always rooting for me and celebrating my every progress. She’s so tuned into my journey, always keeping track of what’s going on and using that to help me set actionable goals.
She is probably the only coach I’ve ever had who has truly helped me stay close to myself and feel confident about it.
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Orsi, BMAT
Navigating product leadership at a Music tech company felt like trying to conduct an orchestra without a score, but Kax helped me turn the chaos into a symphony.
She didn’t just hand over quick fixes—she taught me how to harmonize long-term strategy with immediate challenges. Our sessions were a perfect blend of tough love and practical advice, leaving me with a playbook I’ll reuse again and again.
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Dunia, ING
Before working with Kax, I was facing challenges getting recognition at work. This situation left me demotivated, impacting my self-confidence and overall job satisfaction.Kax was the perfect guide for my journey and the results were transformative. Kax's coaching empowered me to recover my self-confidence and secure a new job that perfectly aligns with my values and requirements. Kax helped me find the strength to make challenging but crucial decisions.
Her expertise, personalized approach, and genuine commitment to her clients make her an invaluable partner in achieving success.
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Daniela, All Women
I worked with Kax as my coach, and the experience has been transformative.Working in a small startup where the pressure can be high, Kax introduced me to several techniques and mindset shifts that have been invaluable in managing my day-to-day. By applying these techniques, I've stopped being overwhelmed by my workload and finally have space to make more strategic decisions.
This shift in approach has significantly impacted the feedback I receive regarding my performance at work. It has also fostered a more collaborative environment within our team.
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Pretty, HelloFresh
Earlier this year, I found myself at a crossroads in my career. It was a challenging period that made me question my abilities and shake my confidence.
I worked with Kax to work through my fears and replace them with a mindset of abundance and self-belief.
I finally started seeing this phase as an opportunity to recharge and pursue my dream roles. And we worked on these too! She constantly challenged me and gave me feedback on how to communicate better.
Three months into our transformative journey, I’ve gotten 3 job offers and I joined my dream company!
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Carlyn, Adevinta
Kax has been a wonderful coach to me. She has greatly supported me during the toughest challenges, always offering different points of view and making me question things on a deeper level.Our interactions were always fun, mixed in with "I want to be the best PM I can be". While always reminding me to think of myself and my needs and not purely as a product person.
I am so grateful for the time Kax and I have worked together, I believe she's helped me in so many ways, beyond being a great product manager. Thank you Kax, for being authentic, a human first and foremost and one of the best product people I have come across in my career!
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Gulchin, Instapro
I had the privilege of getting coached by Kax. As a seasoned product leader, she understands the unique challenges that individuals, especially women in tech and product roles, face regularly.
Kax has been instrumental in helping me navigate these challenges during tough times. And together, we were able to find effective solutions for them. I highly valued and enjoyed our coaching sessions, and I look forward to more in the future!
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Alba, SEAT Code
During my time at Adevinta, I had the opportunity to collaborate closely with Kax, and I always admired her expertise in the product domain. After our initial collaboration, we stayed connected, and a recent conversation we had inspired me to leverage the layoff situation as an opportunity for transitioning from a leadership role in UX to a role in Product.
During our conversation, Kax helped me delve deep into my motivations. Also, through our discussion, Kax highlighted my skills as a leader with experience working in product even not as a Product Manager. Her invaluable insights and encouragement, ultimately empowered me to take this important step in my career journey.
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Anita, Product Consultant
I had the pleasure of working with Kax, and her enthusiasm for teaching was truly inspiring. She has an exceptional talent for making complex subjects both engaging and accessible, a skill that greatly benefited the students in her classes.
What really distinguishes her is her ability to bring humor into the learning environment, creating a space where professionals feel both challenged and comfortable. Her combination of passion, expertise, and wit make her an invaluable asset in the professional training field.
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Stephanie, Walt Disney
Kax was a pleasure to work with! I was prepping for an interview at my dream company and Kax offered her coaching and kind words to help get me ready. She gave amazing insights about interview strategy and overall, lifted me up to make me feel confident going into my interviews. Kax also checked in along the process and I felt her genuine care about me as she cheered me along every step of the way! I am very grateful to Kax and it was wonderful to have the support of a fellow female Product Manager!
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Sara, Hubspot
Kax really cares about the Product Managers she’s guiding. She rolls up her sleeves and helps them make the intanginable tangible - in a safe space!
I met her while I was starting out as a Product Manager and I was constantly suffering from impostor syndrome. I felt like I did not have the correct Product Management mindset and that I was constantly missing somethin.
As a coach she provided me with actionable recommendations and this has had an impact not just in my security as a PM, but it also helped me get promoted, and eventually land a role in my dream company. Her coaching has been really invaluable to my professional growth.
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Claudia, Ubeeqo
When I first started out as a Product manger, it was was like discovering a new world. I was overwhelmed and I was having self-doubts on how I was performing. And I was trying to do "everything" by myself.
Kax helped me to understand how I could prioritize not only the product, but also my personal tasks. That I had the choice of saying no and this helped me to feel more in control of what I was doing. I learned how to value the work I was putting out, making exercises to understand everything I was accomplishing, and feel proud of myself.
Kax is a great coach, she guides you through seeing things in different perspectives, acknowledging all the things you are accomplishing and pointing you out for the next steps.
And now, I am 100% more confident in the work I put out.
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Olivia, BMAT
Kax has been a real confidence booster! She helped me gain a new perspectives about my career strategy and about how to project my professional self. She also can help you break a long path to distant objectives into small steps at a time and also give you advice as an experienced PM, but always letting you arrive to your own conclusions.
I am really grateful for our time together.
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Kemal, Tech Lead
I had the privilege of working with Kax, and her energy, positivity, and passion are truly contagious. Throughout our time together, Kax consistently brought a sense of motivation and inspiration to every project. She has a remarkable ability to uplift those around her, creating an environment where people feel both supported and empowered to give their best.
One of the moments that stands out was a workshop on presentation skills where Kax’s enthusiasm and insights left a lasting impression on me and many others. While the workshop was just one example, it reflected how she approaches everything — with dedication, a fresh perspective, and an unwavering commitment to helping others grow.
Kax is not only a skilled professional but also a dynamic and engaging person to collaborate with. Whether working on a project or leading a session, she brings out the best in everyone, fostering creativity and ensuring we all move forward with purpose and energy.
I highly recommend Kax to anyone seeking a positive, driven, and inspiring colleague who can truly make a difference. -
Chris, Head of UX
Kax and I worked together for eight fantastic years across various team setups, and I could talk for hours about her extensive expertise in product management, strategy, and problem-solving. Or about her impact on my growth as a design leader. Or how awesome she is in general.
I especially want to highlight her coaching skills. Being part of the same leadership team, Kax and I had weekly meetings. These became a highlight of my week over the years. Not only did they turn into a safe space for alignment, but Kax has this ability to offer guidance with a great sense of humour. Her insights were always spot-on, and she knew just how to challenge / trigger me to explore new behaviours and look at things from different perspectives.
With her deep understanding of the tech industry and her genuine warmth, she’s got the skills, the heart, and the humour to make a real difference. Don’t look any further if you’re looking for a coach who brings both expertise and a smile.
Get in Touch!
Schedule a free discovery call with me to discuss your concerns and how we might work together.
